Gift certificates are often an overlooked part of any service-oriented business. Gift cards are more than electronic gift certificates; they are powerful marketing tools that produce verifiable results.

Gift cards are an innovative way to increase gift sales, improve customer loyalty and combat the problem of gift certificate fraud. Unlike paper gift certificates, gift cards are extremely difficult to counterfeit and they can be merchandised at the point of sale because they have no value until activated.

The cards are a convenient, fun alternative to traditional paper certificates.

 

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